Holiday shopping this year could be messy, but with more deals

A major reason why shoppers need to start early this year is become of a job shortage. Retailers likely will not be able to fill all of those seasonal jobs necessary to meet shopper needs.

HUSBAND AND WIFE’S PLOT TO >>> SHORTAGES AND SHIPPING DELAYS MAY HAVE US CONSIDERING THIS COVID HOLIDAYS 2.0. >> Reporter: HIRING SIGNS ARE EVERYWHERE, AND THAT WILL IMPACT HOLIDAY SHOPPING IN MANY WAYS. >> Reporter: AGAIN THIS HOLIDAY SEASON, WE SHOULD EXPECT CHALLENGES TO CONTINUE. YOU HAVE LIKELY HEARD ABOUT SUPPLY ISSUES AS A POTENTIAL IMPACT ON WHAT GIFTS ARE AVAILABLE THIS HOLIDAY, BUT HAVE YOU THOUGHT ABOUT STAFFING AND WHETHER RETAILERS WILL BE ABLE TO FILL ALL THOSE SEASONAL JOBS NECESSARY? >> THEY’RE NOT. THEY’RE GOING TO TRY, BUT THEY WILL FALL SHORT. EVERYONE WILL. >> Reporter: NATIONAL CHAINS ARE RECRUITING EMPLOYEES, AND RETAILERS HAVE HUNDREDS OF THOUSANDS OF JOBS TO FILL. >> RETAILERS ARE IN DIRE NEED OF LABOR. WE NEED THOSE WORKERS NOT ONLY AT THE STORE LEVEL BUT AT THE DISTRIBUTION LEVEL, WHICH IS SUPPLY IN STORES AS WELL AS THINGS LIKE TRUCK DRIVERS. WE NEED TO MOVE THAT PRODUCT TO OUR STORES. >> Reporter: EXPERTS SAY DEALS WILL START SOONER AND LAST LONGER. AMAZON AND TARGET ALREADY STARTED HOLIDAY SALES, TARGET EVERYONE TELLING CUSTOMERS, DON’T WORRY ABOUT MISSING OUT. NEW THIS YEAR, THEY WILL PRICE MATCH ANYTHING PURCHASED BETWEEN OCTOBER 10th AND DECEMBER 24th. >> WE EXPECT WE’LL BE SHIPPING MORE PRODUCTS THROUGHOUT THE HOLIDAY SEASON. >> Reporter: AND TECHNOLOGY WILL HELP DID YOU SEES THIS CUSTOMERS THIS YEAR. >> THERE ARE APPS FOR SMALL BUSINESSES, MAYBE SOCIAL CHANNELS TELLING YOU WHAT’S IN STOCK, WHAT’S SELLING QUICKLY. >> Reporter: AS FOR SHIPPING DELAYS, SOME COMPANIES ARE TRYING A WORK AROUND. COSTCO CHARTERED ITS OWN SHIPS. THE EFFORTS WILL GET PRODUCTS TO STORES BUT COULD MEAN PRICE INCREASES. IF YOU NEED TO SHIP, DO THAT EARLY TOO. UPS, FEDEX AND THE U.S. POSTAL SERVICE ARE ALL TRYING TO HIRE THEIR OWN SEASONAL STAFF. >> BE PATIENT AS A CONSUMER. BE PATIENT WITH THE RETAILERS BECAUSE IT’S NOT EASY RIGHT NOW. WE ARE WORKING AT A FRACTION OF THE WORK FORCE WE SHOULD BE FOR A SEASON LEEK THIS. >> Reporter: SO KEEP YOUR COOL TO BE SURE IT’S THE MOST WONDERFUL TIME OF THE YEAR. IF YOU WANT TO BUY ONLINE AND PICK UP IN STORE? STAFFING SHORTAGES WILL IMPACT THAT TOO, ESPECIALLY SINCE 90% OF THOSE SURVEYED SAID THEY