M&M’s Launches Holiday Ice Cream Treats
Photograph courtesy of Mars Wrigley
NEWARK, N.J. — Just ahead of the holiday season, Mars Wrigley is introducing M&M’s Ice Cream Holiday Fun Cups.
M&M’s Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with festive red and green M&M’s Minis.
Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round and with nearly one-quarter (22%) of ice cream sales occurring during the winter, according to data from Numerator.
“We know that Americans enjoy ice cream all year round, not just during the warmer months. So we wanted to deliver something special to fans for the holidays,” said Jayesh Shah, Mars ice cream marketing director. “This year, ice cream and M&M’s lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’s Ice Cream Holiday Fun Cups.”
The new Holiday Fun Cups will begin rolling out in October at retailers nationwide in packs of 10. The treat joins the current M&M’s ice cream portfolio, which includes M&M’s Ice Cream Cones, M&M’s Ice Cream Fun Cups and M&M’s Ice Cream Cookie Sandwiches. The Mars Wrigley ice cream portfolio also includes a variety of Twix Ice Cream Bars and Snickers Ice Cream Bars.
Want breaking news at your fingertips?
Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.
- GOCHANGE Electric Pumps, Inflatable Deflatable Air Pump with 3 Nozzles,...
RRP PRICE: £14.60SALE PRICE: £11.99YOU SAVE: £2.61 ✮ High power Inflating & Deflating Electric Pump✮ : Quick-fill and High Pressure Design […]
- Rainbow High 574323EUC Deluxe Closet Playset – 400 Combinations Portable...
RRP PRICE: £65.99SALE PRICE: £62.99YOU SAVE: £3.00 400+ LOOKS – This clear, trunk-style fashion closet with gold finishes comes with over 31 […]