How can you tell a bargain from a swindle? On Black Friday – an annual flash sale, and one of the less salubrious imports of American commercialism – it’s easy to be tempted by the digital discount signs that clog up email inboxes. Indeed, some 98 per cent of Black Friday discounts advertised in 2019 were available for the same price or cheaper six months later, according to a 2020 study by the consumer association, Which?.
Yet there are some techniques to catch the good value offers, and to avoid being caught out by the rest. Avoid making hasty purchase decisions, shop around, don’t blindly trust marketing techniques such as “was” prices (Which? revealed that some products were listed at their lower price longer than this) and read the small print.
If you are looking to book a break during a sales event, we’ve selected 10 deals to consider.
By Nick Trend
A springtime tour
Spend two weeks wandering cathedral cities, sampling German beers and tucking into sumptuous onboard dinners on APT’s European Gems itinerary, which takes in four countries. You can see Rembrandt’s Windmill in Utrecht (the Netherlands), explore the Unesco-listed Augustusburg Castle (Germany), admire the Melk Abbey (Austria) and enjoy a twilight sail (Hungary). The line is offering savings of £1,200 per person on four dates.
APT (0800 012 6683; aptouring.co.uk) is offering a 15-day ‘European Gems’ itinerary from £2,995 per person (was £4,195; saving £1,200), including flights, 14 nights on board, and most meals.
Turquoise Holidays is offering discounts on a number of Indian Ocean breaks, including stays at the Constance Lémuria in the Seychelles. Spacious, thatched suites and villas await. Lemuria’s name originates from a legendary lost continent, which is said to have sunk without a trace. It sits on the northwest corner of Praslin and is built into its granite hillside. Whether your preferred holiday pastimes are golf, diving or wildlife spotting (herons and red fody are among the creatures to spot in its grounds), you’ll be well served in this resort.
Turquoise Holidays (0149 467 8400; turquoiseholidays.co.uk) is offering 50 per cent off a seven-night stay in a junior suite from £1,995 per person, including flights (a saving of £2,500 per couple) for travel in May 2022.