Slovenia set to become new adventure tourism capital of Europe
- 27% of the survey respondents said they typically book adventure holidays.
- ‘Adventure and sport’ is the fifth most popular holiday type, and has particular resonance with Slovenia’s traditional visitors: Czechs and the Dutch.
- Many tourists are yearning for open, green spaces after months at home.
Inspired by its recent international tourism campaign focusing on adventure tourism, Slovenia is expected to see inbound tourism rise to 5.7 million arrivals by 2024, a 22% increase on pre-pandemic levels.
According to travel industry analysts, ‘adventure and sport’ is the fifth most popular holiday type, and has particular resonance with Slovenia’s traditional visitors: Czechs and the Dutch.
Slovenia is home to some of the most incredible landscapes in Europe but has surprisingly passed many tourists by. However, the Slovenian Tourist Board’s recent campaign has brought the destination to life by focusing on adventure tourism, natural beauty and national parks.
In a recent industry survey, 27% of respondents said they typically book adventure holidays. Adventure tourism also proved more prevalent in some of Slovenia’s key source markets such as the Czech Republic and the Netherlands, with a respective 40% and 32% of respondents noting this is the holiday type they typically book.
The timing of Slovenia’s advertising campaign is ideal. Many tourists are yearning for open, green spaces after months at home. Pent-up demand for adventure travel will see international tourism recover more quickly in Slovenia than some other places in Europe.
- Repos Production UNBOX Now | 7 Wonders 2nd Edition | Board Game | Ages 10+ | 3...
RRP PRICE: £45.19SALE PRICE: £34.76YOU SAVE: £10.43 About this item Make the right decisions to lead your civilisation to prosperity You are a […]
- Hornby R1234 Harry Potter Hogwarts Express Train Set
RRP PRICE: £199.99SALE PRICE: £165.53YOU SAVE: £34.46 5972 ‘Hogwarts Castle’ Locomotive Hogwarts, Mk1 SK Nos. 99721 coach Hogwarts, Mk1 BSK […]
- LEGO 75969 Harry Potter Hogwarts Castle Astronomy Tower Toy Compatible with...
RRP PRICE: £89.99SALE PRICE: £71.99YOU SAVE: £18.00 About this item Delivered in Frustration-Free box that perfectly protects the original LEGO […]
- Melissa & Doug PAW Patrol Activity Rug – Adventure Bay
RRP PRICE: £53.99SALE PRICE: £46.99YOU SAVE: £7.00 About this item Act out PAW Patrol missions on the Adventure Bay activity rug with wooden play […]