TUI to offer new wellness options for guests of flagship hotel brand

Flagship global hotel brand, TUI BLUE, will be helping guests design their perfect personal holiday this summer with the introduction of a new wellness concept. It will allow guests to design itineraries perfectly matched to their individual needs, giving them benefits to last well after they get home.

TUI BLUE has introduced a menu of options and recruited wellness concierges to help guests personally tailor their itineraries. This ranges from booking a personal trainer every day, finding fun ways to connect with family and friends, eating sensational food or simply chilling by the pool with a favourite holiday playlist.

There is an emphasis on local authenticity with TUI BLUE hotels and each one has design features to connect with its individual location, high quality cuisine using locally sourced produce where possible and a range of endless opportunities to experience new things. There are more than 100 properties operating under the TUI BLUE brand, including the Sensatori option.

Louise Bates, director of concept development, design and delivery at TUI, said: “The wellness benefit of a good holiday can’t be under-estimated and we do our best to give our guests experiences that are the perfect personal fit for their individual needs. For some that perfect fit is long lazy days by the pool and indulgent meals in the evening.

“For some it is exploration and trying out new things. For others it’s being active and maintaining daily exercise routines. For most it involves an element of relaxation and connecting with family and friends. There really is no one size fits all at TUI BLUE and that’s the point of our wellness menu.

“Guests will be able to plan an itinerary that’s right for them – from booking restaurants to cookery classes, joining in aqua aerobics, yoga and booking a spa treatment. Or not. And all with the help and support of our BLUE Guides – who can help book an excursion or recommend the best place to catch morning rays.”

Research, conducted by TUI BLUE, found that more than half of holidaymakers polled admitted they had felt worse after trying a wellness trend and 74 per cent who’d been on an extreme retreat break said it was a waste of time. Some 52 per cent feel what we see and hear about wellness is contradictory and 32 per cent believe a simpler, back to basics approach would make them happier.

The concept is part of TUI BLUE’s ‘Find Your Happy’ campaign which is encouraging guests to ditch unrealistic wellness stereotypes in favour of an individual approach. Working in collaboration with therapist and self-love expert, Tasha Bailey, TUI BLUE is helping holidaymakers explore individual styles and the types of activities.

Together they have identified seven wellness styles and a simple online test will reveal whether a guests is an Active Adventurer, Playful Pioneer, Social Connector, Culture Connoisseur, Spiritual Harmoniser, Relaxed Recliner and Sensation Seeker. Find out more at www.tui.co.uk/findyourhappy.

For latest TUI holidays offers, check here.

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