Advantage urges holidaymakers to book now for summer

Advantage Travel Partnership is advising holidaymakers looking to get away this summer to book soon or risk missing out.

The agency consortium says its latest research shows consumers may still be able to find some late summer availability, but warns it is becoming increasingly limited with many tour operators reporting capacity and promotional offers are now in short supply.

The advice for consumers comes on the back of hesitancy around summer bookings earlier this year, with many people reluctant to book far in advance.


More: Advantage calls for trade co-operation and end to ‘finger pointing’


Kelly Cookes, leisure director at Advantage, believes the doubt among holidaymakers has been exacerbated by media coverage of issues at airports – but warns overriding pent-up demand caused by the pandemic is bringing holiday companies close to full capacity.

“We are seeing that customers are still indecisive about whether to take a summer holiday this year and it’s not been helped by the stories surrounding passport delays and airport queues,” she said.

“The problem is that if they don’t book now, they may not find what they want at a price they want to pay.

“There is still some summer availability, particularly with cruise lines, and for others wanting to plan ahead, we’re now seeing promotions for September and October, as well as for departures in summer 2023.

“Securing these offers now might be the best bet, especially for those wanting to take into account the rising cost of living that could hit their pockets hard next year.”


More: Traditional booking pattern may not return until 2024, says Advantage


The consortium said there are are still pockets of availability for some destinations that have previously attracted many people from Russia and others that are reliant on Americans avoiding Europe due to the situation in Ukraine, but availability is becoming more limited by the day.

Cookes added: “For the latest holiday advice, consumers should speak to their local travel agent about availability and offers whether that’s for this summer or planning ahead.

“They not only have vast knowledge of the Covid entry rules for each destination, but passport requirements too. Seeking professional advice will save time, get consumers the best deal, and avoid the unnecessary upset that can come if current travel issues aren’t thoroughly considered.”