Bookabed reports increase in short-haul bookings as summer nears
12 May 2022by Will Payne
Bookabed has seen an increase in short-haul beach holiday bookings and city breaks as the summer period approaches.
The trade-only bed bank’s top destinations have remained the same as pre-pandemic, with the Canary Islands, the Algarve, Orlando, New York and Las Vegas proving popular.
Adam McKnight, UK Country manager for Bookabed, said the company is seeing “excellent growth” this year after a “tough” 2020 and 2021.
“There was definitely a shift in January and February to more long-haul bookings, but now it’s nearing summer, the short-haul beach and city destinations have seen great demand,” he told TTG.
“We have seen a shorter travel window where bookings are being made for travel within 12 weeks of departure, which is definitely shorter than pre-Covid.
“The average booking value has increased across the board from all markets and this positive booking trend is very optimistic.”
McKnight said the company is “solely focussed” on the trade and plans to keep its relationships with its agent partners “strong.”
“We remained open and contactable all through Covid to assist in anything our agents needed and we continue to offer the support to keep these relationships going,” he said.
“After the acquisition of Bookabed by TBO, we plan to introduce some of their products into the UK and Irish market, like TBO academy, their online agent training tool, and TBO+, their rewards loyalty scheme for agents.”
It comes after the accommodation wholesaler launched a new Love2Shop voucher trade incentive, applicable to all bookings made between 9 and 30 May.
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