Landlocked Bath named among UK’s ‘most popular seaside’ spots

Bath has been named as the UK’s fifth most in-demand seaside holiday hotspot – despite being more than 30 miles from its nearest coastline.

Data reveals that online demand for “UK holidays” has reached similar levels to that experienced in lockdown, as Brits search for other ways to have a holiday in the wake of the summer holiday cancellation chaos. Despite featuring a stunning weir and beautiful rivers, Bath is located in the landlocked district of Bath and North East Somerset, which makes its inclusion on this list slightly controversial.

In fact, the list was put together based on Google searches for the term ‘UK holiday’ or a destination with the word hotels after it – for example, ‘Blackpool hotels’ or ‘Bath hotels’. So chances are people searching for a stay in Bath are not after the seaside – just a decent base to see the tourist sights from.

Nevertheless, in a press release, Blackpool Pleasure Beach say its analysis of Google search figures shows Bath is among the top ten ‘seaside locations’ for UK holidays in 2022. Bath doesn’t need a tourism boost but it’s always an honour to be mentioned, right? Even in a bizarre context.

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Blackpool is understandably proud to top the list. Below we share what the pleasure beach announcement said.

How bizarre seaside ranking works…

The Blackpool Pleasure Beach release, published on Tuesday (June 14), said: “Online searches for “UK holiday” are the highest they’ve been since travel restrictions were lifted according to Google trends data, with interest peaking in recent weeks following airport delays and flight cancellations. The airport issues are causing Brits to rethink travel plans, with Google searches for “UK holiday” peaking towards the end of May – when the cancellation chaos reached its peak during half term week.

“Thousands of Brits have been left disappointed amid the airport chaos, with long-awaited holidays being cancelled at the last minute and children being left stranded abroad as school starts. Data suggests that so-called ‘staycations’ weren’t a lockdown fad and are really here to stay, especially as UK air travel disruption continues.

“In light of the findings, Blackpool Pleasure Beach has released data on the most popular UK seaside holiday destinations based on Google data.”

The full list can be found below.

The press release introduced the list by saying: “The most popular seaside locations for UK holidays in 2022 according to Google search data are.”

  • Blackpool – “Blackpool hotels” 60,500 Google searches a month
  • Brighton – “Brighton hotels” 49,500 Google searches a month
  • Llandudno – “Llandudno hotels” 22,200 Google searches a month
  • Whitby – “Whitby hotels” 22,200 Google searches a month
  • Bath – “Bath hotels” 22,200 Google searches a month
  • Weymouth – “Weymouth hotels” 14,800 Google searches a month
  • Tenby – “Tenby hotels” 12,100 Google searches a month
  • Hastings – “Hastings hotels” 9,900 Google searches a month
  • Lyme Regis – “Lyme Regis hotels” 6,600 Google searches a month
  • St Andrews – “St Andrews hotels” 6,600 Google searches a month

(At least all the other locations are actually beside the seaside…)

‘There’s still a demand for UK staycations’

Robert Owen, Director of Marketing from Blackpool Pleasure Beach, said: “It’s so exciting that the borders have opened, flights are boarding, and inbound and outbound travel can start again.

“It’s interesting to see, however, that there’s still a demand for UK staycations. Brits have cottoned on to the fact that there’s so much to do here in the UK. Whether you’re visiting the South of France, Barcelona or a UK seaside town, you’ll see much of the same: beaches, amusement parks and lots of family fun.

“It’s such a shame to see so many holiday plans ruined amid the airport chaos, especially after the difficulties presented by the pandemic. It really does go to show how amazing staycations can be – you don’t have to worry about cancelled flights or long delays, you can be in charge of your own travel plans.”

“While it may have taken a worldwide pandemic for Brits to recognise the perks of holidaying in the UK, it’s great to see it’s here to stay.”

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