Two Dorset towns among the most searched-for holiday spots

Holidaymakers have been searching for hotels and holidays in two areas in Dorset. Data reveals that online demand for “UK holidays” has reached similar levels to that experienced in lockdown, as tourists search for other ways to have a holiday in the wake of the summer holiday cancellation chaos.

Blackpool Pleasure Beach has conducted a study into how searches for “UK holiday” are the highest they have been since travel restrictions were lifted according to Google trends data, with interest peaking in recent weeks following airport delays and flight cancellations (timeline January 1, 2021 – June 1, 2022).

The airport issues are causing holidaymakers to rethink travel plans, with Google searches for “UK holiday” peaking towards the end of May – when the cancellation chaos reached its peak during half term week. Demand online is just six per cent short of the summer 2020 pandemic levels – when Brits were unable to holiday abroad due to the pandemic travel restrictions.

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Google searches for “UK holiday destinations” and “UK holidays” are up 23 per cent year-on-year and up 14 per cent month-on-month in May. Data suggests that so-called ‘staycations’ weren’t a lockdown fad and are really here to stay, especially as UK air travel disruption continues.

Blackpool Pleasure Beach’s findings discovered that Weymouth and Lyme Regis are both among the both most searched for seaside destinations in the country, with 14,800 Google searches a month and 6,600 searches a month respectively.

The most popular seaside locations for UK holidays in 2022 according to Google search data are:

  • Blackpool – “Blackpool hotels” 60,500 Google searches a month
  • Brighton – “Brighton hotels” 49,500 Google searches a month
  • Llandudno – “Llandudno hotels” 22,200 Google searches a month
  • Whitby – “Whitby hotels” 22,200 Google searches a month
  • Bath – “Bath hotels” 22,200 Google searches a month
  • Weymouth – “Weymouth hotels” 14,800 Google searches a month
  • Tenby – “Tenby hotels” 12,100 Google searches a month
  • Hastings – “Hastings hotels” 9,900 Google searches a month
  • Lyme Regis – “Lyme Regis hotels” 6,600 Google searches a month
  • St Andrews – “St Andrews hotels” 6,600 Google searches a month

Commenting on the data, Robert Owen, Director of Marketing from Blackpool Pleasure Beach said: “It’s so exciting that the borders have opened, flights are boarding, and inbound and outbound travel can start again.

“It’s interesting to see, however, that there’s still a demand for UK staycations. Brits have cottoned on to the fact that there’s so much to do here in the UK. Whether you’re visiting the South of France, Barcelona or a UK seaside town, you’ll see much of the same: beaches, amusement parks and lots of family fun.

“It’s such a shame to see so many holiday plans ruined amid the airport chaos, especially after the difficulties presented by the pandemic. It really does go to show how amazing staycations can be – you don’t have to worry about cancelled flights or long delays, you can be in charge of your own travel plans.”

“While it may have taken a worldwide pandemic for Brits to recognise the perks of holidaying in the UK, it’s great to see it’s here to stay.”

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